Supporting the advancement of API talent in the music industry, AEG Presents, Spotify, and Gold House hosted the Gold House Music Futures Showcase at the El Rey Theatre in Los Angeles, CA, on June 20, 2023, where three rising API musicians-Rhea Raj, Alex Porat, and Mad Tsai-performed live in front of music industry leaders and tastemakers.
The performers were chosen by major music industry executives and artists as finalists in the second annual Gold House Futures Music Accelerator Programme, which nurtures, develops, and promotes talent in the API community.
“AEG Presents is a proud supporter of the Gold House Music Futures programme as an accelerator for API voices in the music industry,” said Ron Chiu, AEG Presents’ Chief Strategy Officer. “Showcasing these three talented artists at the historic El Rey Theatre is the perfect platform to amplify their creative voices and support their rapid rise as artists and performers.” We are delighted to go with them as they advance in their careers.”
The three finalists were given the opportunity to record and release Spotify Singles via the streaming service’s in-house studio, in addition to performing on stage at the El Rey Theatre. They also took part in “masterclass” sessions with AEG Presents and Spotify executives in order to pave the road for future growth.
The Gold House Futures Music Accelerator Programme is a critical component of Gold House Futures, a programme designed to accelerate the success of emerging API pioneers. Those chosen receive direct investment, skill-building mentorship, and brand-building promotion.
Gold House, the world’s leading cultural ecosystem, advances Asian Pacific communities in every business and culture to power tomorrow for all. We connect, champion, and invest in Asian Pacific creators and businesses through a range of innovative programmes and platforms. To learn more, go to www.goldhouse.org.