Asian American and Pacific Islander Heritage Month is recognized
In honour of Asian American and Pacific Islander Heritage Month, Qurate Retail Group is using its production resources, television broadcasts, and digital platforms to elevate AAPI-owned businesses, as well as hosting events for team members to celebrate the history, contributions, and achievements of the APPI community.
More than a dozen AAPI-owned businesses spanning beauty, home décor, electronics, kitchen/culinary, and wellness have been chosen to participate in Qurate Retail Group’s Small Business Spotlight in May, which provides entrepreneurs from underrepresented groups with national on-air and digital exposure, as well as other in-kind services. Five will share their brand stories on-air on QVC and HSN throughout the month, and nine more will appear on QVC2 in a one-hour special on May 15 at 3 p.m. ET. Qualifying businesses will also get the opportunity to be highlighted in a month-long Zulily event. On QVC.com and HSN.com, you can learn more about the participating businesses this month.
Pacific Islander Heritage Month
Qurate Retail Group provides small businesses with unrivalled growth and exposure options. The company dominates vCommerce, which encompasses video-driven shopping on linear TV, ecommerce sites, digital streaming, and social media platforms. The company’s vCommerce brands, QVC and HSN, reach a total of 92 million households in the United States through five television networks, as well as millions more through different streaming services, social pages, mobile apps, and websites. Zulily serves 4.6 million customers per year in the online retail market.
“Our AAPI Heritage Month efforts reflect Qurate Retail Group’s year-round commitment to elevating underrepresented communities across our brands and educating our teams on the rich history of our multiple stakeholder groups,” Virginia Nguyen, Chief Diversity Officer, said. “It’s a pleasure to use our platforms to celebrate the successes and contributions of our team members, customers, business partners, and neighbours who are members of the AAPI community,” said the retailer, which reaches hundreds of millions of households globally.
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