Comcast NBCUniversal is committed to supporting and boosting Asian American and Pacific Islander (AAPI) communities every year, especially during Asian American and Pacific Islander Heritage Month. This May, we are honoured to highlight the brilliance that exists across AAPI communities, despite particularly difficult times in recent years. In honour of Diwali, which celebrates the triumph of light over darkness, we are spotlighting leaders and organisations who bravely illuminate a road forward in politics, media, entrepreneurship, community investment, and other fields.
Because of the strength of our platforms, we are ideally positioned to provide a full content experience to Xfinity subscribers. For the third year in a row, we are pleased to collaborate with Gold House, a non-profit dedicated to expanding AAPI media presence, on content recommendations that enhance the Asian American editorial collection.
Xfinity TV customers can watch thousands of hours of high-quality Asian and Asian American entertainment during AAPI Heritage Month, including award-winning films, the best of Bollywood, documentaries, globally recognised anime films, and an entire category dedicated to the rise of AAPI stand-up comics. This year’s collection honours AAPI brilliance by highlighting varied AAPI tales, cultures, and creatives in the entertainment business.
Throughout May, Comcast Newsmakers will highlight leaders who are dedicated to boosting Asian American and Pacific Islander (AAPI) communities while tackling historical disparities and impediments to success. John C. Yang of Asian Americans Advancing Justice (AAJC), Seema Agnani of the National Coalition for Asian Pacific American Community Development (CAPACD), Jeremy Tran of Gold House, and others are among the visitors. Interviews on themes such as housing instability and media underrepresentation are free to the public and available to Comcast customers on Xfinity X1, Flex, and Stream through the voice command “Comcast Newsmakers.”
The “AAPI Amplified” campaign from NBCUniversal highlights the power of strong voices in Asian American and Pacific Islander communities. NBCUniversal will highlight events and programming across their portfolio of brands throughout May to honour and promote the cultures, resilience, and strong contributions of the AAPI community at NBCUniversal and around the world.
Social Impact and Digital Equity
Comcast is thrilled to contribute in Asian American and Pacific Islander (AAPI) communities through Project UP, our comprehensive commitment to improve digital equity and help build a future of limitless possibilities. This effort includes collaborating with local nonprofits such as Asian Counselling and Referral Services in Seattle, the Association of Chinese Americans in Detroit, the Boston Chinatown Neighbourhood Centre, the Chinese American Service League of Greater Chicago, and the Southeast Asian Mutual Assistance Associations Coalition of Greater Philadelphia to increase digital literacy and inclusion for Asian immigrants, seniors, and students.
Furthermore, as part of an ongoing collaboration with Asian Americans Advancing Justice (AAJC), we are assisting them in developing the infrastructure, personnel, and process to comprehensively catalogue the spread of mis/disinformation regarding Asian Americans
Connection through Creation
Our Connection Through Creation programme celebrates content creators who use art and the Internet to build community, honour culture, and spark good change. Keep an eye out for inspirational artwork from Tori Shao, Ruhee Maknojia, and Tiff Blot on Comcast’s social media and Xfinity platforms throughout the month.
All of these initiatives are part of our mission to enhance diversity, equity, and inclusion, as well as to use our platforms to highlight the brightness and ingenuity of AAPI communities and their effect on our company and country.