Yum China Holdings, Inc.stated that KFC China held its most recent Public Welfare Awareness Event in Hangzhou. KFC China announced the growth of many corporate social responsibility (CSR) programmes at the event, including support for the underprivileged, environmental preservation, and food waste reduction. Olympic champion Guo Jingjing, KFC China’s first Goodwill Ambassador, also attended the occasion.
“Giving back to society is ingrained in our culture. “We actively support causes that have a positive impact on the communities we serve,” said Yum China CEO Joey Wat. “Our goal is to build an effective platform that inspires people to work together for a common goal and make a difference in our community.”
“KFC China will continue leveraging its extensive restaurant network to further its social responsibility initiatives, with a particular focus on supporting the disadvantaged, promoting sustainability and climate action, and advocating for healthy lifestyles,” said Warton Wang, General Manager of KFC China.
KFC China announced the following additional CSR efforts at the event:
The “KFC Little Migratory Bird Fund” will be significantly improved as a result of a collaborative effort between KFC China and the China Children and Teenagers’ Fund, with the goal of expanding the fund’s help for impoverished children who face problems such as poverty and disability. Since 2016, the fund has been fostering the physical and mental growth of at-risk youngsters around the country through reading, sports, and arts programmes. KFC China has stated that by the end of 2024, it hopes to provide financial assistance to 1,000 youngsters and organise 200 caring and friendship events.
To support climate action, KFC China introduced a reusable serving basket made from KFC’s coffee grounds. The baskets will first be available at 1,500 KFC outlets in Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou, before being gradually spread across the country. Furthermore, KFC China is committed to introducing more carbon neutral products in important places through forest planting programmes to promote environmental protection and restoration.
KFC China will extend its Food Bank Programme, which provides free surplus food from its restaurants. The programme is expected to grow to over 700 stores in over 100 cities by the end of 2023, more than tripling its size from 2022. The programme decreases food waste as well as greenhouse gas emissions.
KFC China has opened a new “Angel Restaurant” in Hangzhou, the host city for the 19th Asian Games and 4th Asian Para Games. KFC China will pick outstanding “Angel Employees” from its “Angel Restaurants” to establish a special service team for the Asian Games. The “Angel Restaurants” project creates a welcoming and inclusive workplace for those with special needs. As of the end of June 2023, KFC China had 36 “Angel Restaurants” in 32 locations, employing over 200 people with special needs each year. These restaurants have enhanced visual devices and bespoke visual learning materials to improve the work environment of “Angel Employees.”
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