New Holland Construction Supports Urban Art Circuit in Brazil

The seventh iteration of Urban Art Circuit (CURA) in Belo Horizonte, Brazil, is being supported by New Holland Construction, a CNH Industrial brand. 
 
CURA is one of the biggest public art festivals in Brazil since it covers the city’s centre with artwork. The largest collection of large-scale mural art made by a Brazilian event consists of 22 artworks that have been created since 2017 on the outside of buildings and the ground. Permanent attractions include the largest piece of public art created by an indigenous artist and tall murals painted by women from Latin America. 
 
The event, which this year is returning to Raul Soares Square, will feature performers who will explore social injustices in Brazil and the realities of its LGBTQIA+, Black, and Indigenous populations.  

New Holland Construction

The importance of assisting initiatives like CURA is emphasized by Erika Michalick, the sustainability manager for Latin America at CNH Industrial “Investments in initiatives like the Urban Art Circuit are crucial for fostering accessibility to many types of culture. Projects like this that are supported encourage social engagement, social inclusion, and a sense of citizenship.” 
 
The communities where New Holland Construction has factories in operation benefit from investments in social and cultural projects. “We have a social obligation to support the growth and development of the local communities where we are headquartered. We have increased our funding for cultural initiatives this year as part of our efforts to further promote wellbeing. We are reaffirming our dedication to sustainable growth and the democratization of culture in this way “marketing specialist Giovanni Borgonovo says.