Public Relations Joins Allison+Partners
With DE&I communications, Pan-African media relations, reputation management, crisis communications, content marketing, and CSR, the addition of CMM strengthens Allison+Partners strong corporate communications, executive positioning, thought leadership, and business-to-business communications capabilities. Clients of CMM will gain from Allison+Partners‘ expanded expertise in creative, digital, influencer marketing, thought leadership, and market analytics, as well as its wider global footprint, which now includes Europe, Asia, and The Americas.
Claudine Moore, the founder of CMM, has been promoted to managing director at Allison+Partners. She will concentrate on developing the agency’s DE&I service offerings and boosting its capacity in African markets in her new position.
It’s a fantastic time for us to be joining Allison+Partners, one of the fastest-growing and most creative global agencies in the business, added Moore. “By joining the agency, we will be able to leverage Allison+Partners‘ global footprint, network, and significant resources to serve the expanding African market, while providing current and potential clients with an emphasis on Africa with the same senior-level counsel and team expertise. The team is also eager to develop an innovative and forward-thinking national and international DE&I offering for current and potential clients.
By working with some of the most well-known and well-funded tech startups on the continent, spanning from Series A to Series E, such as WorldRemit, Copia Global, Lori Systems, Konga, AFEX, WorldCover, and others, Moore provides a wealth of knowledge to the DE&I and African industries. Additionally, she has collaborated with a variety of American and African-focused organizations, including The Africa Channel, Arik Air, The Africa Progress Panel, Heirs Holdings, The Tony Elumelu Foundation, Louis Vuitton, Johnson & Johnson, HP, and others. Additionally, Moore has been in charge of pan-African and international communications for some of the most significant business figures on the continent, including Tony O. Elumelu, chairman of the United Bank for Africa, and Kofi Annan, former UN Secretary General and founder of the Tony Elumelu Foundation.
The addition of Moore and her team strengthens Allison+Partners‘ best-in-class corporate communications capabilities thanks to their extensive experience in the U.S., UK, and African markets as well as in DE&I, according to Allison+Partners Global President and Chief Client Experience Officer Matthew Della Croce.
“At Allison+Partners, our emphasis is to give clients with a distinct national and global viewpoint to assist their business objectives,” stated Della Croce. Claudine and her team’s addition “moves us further in this regard and gives us significantly deeper capabilities in DE&I as well as reach into Africa, a complex, pivotal and increasingly influential marketplace that requires a network, true expertise and bespoke offerings in line with how Allison+Partners works throughout the world.
Moore, an adjunct professor at New York University, has won prestigious international business honors for his efforts on a worldwide scale. At the 2021 Davos Communications Awards, she was recognized as the Best Leader in Public Relations and Communications. She was recognized among the top 25 PR and communications innovators in the PRovoke Media top 25 list for 2020.
Allison+Partners‘ Corporate Reputation practice saw significant growth over the past year, driven by enterprises’ need to successfully navigate the difficult and disruptive conditions that face today’s leaders. The Corporate practice started its Thought Leadership Center of Excellence, increased its C-suite content strategy and creation skills, and added new capabilities and products to serve client transformation needs via Allison Advisory. To support customers’ expanding mandates, key hires were made in content strategy, real estate, thought leadership, business-to-business communication, and social impact.
The Future is Female Mentorship Program, the first and only PR and communications effort devoted solely to African female tech startups, was introduced by Moore in 2020. Applications for the current third iteration of the programme have increased by 91% from the previous year, with female founders applying from 36 different African nations. With Allison+Partners‘ full backing, Moore will continue to run the programme. This company is deeply committed to mentoring and will support the initiative as it grows.